10 SEO Tips Every Peterhead Business Should Know in 2024

If your Peterhead business isn't appearing on the first page of Google when local customers search for your services, you're losing revenue every single day. Good news: local SEO isn't as complicated as it sounds. Here are 10 practical tips you can start using today.

1. Claim and Optimise Your Google Business Profile

This is the single most important thing you can do for local SEO in Peterhead. Your Google Business Profile (GBP) is what appears in the map results when people search "plumber Peterhead" or "website designer near me".

Make sure your GBP is:

• Fully filled in with your correct business name, address, phone number, and website
• Using the right business categories (primary and secondary)
• Updated with photos of your work, your team, and your premises
• Actively collecting reviews from happy customers
• Posting regular updates and offers

2. Make Sure Your NAP is Consistent Everywhere

NAP stands for Name, Address, Phone number. Google uses this to verify that your business is legitimate. Your NAP must be identical across your website, Google Business Profile, social media, and any online directories. Even small differences (like "Street" vs "St") can confuse Google's algorithm.

3. Use Local Keywords in Your Website Content

Naturally include location-based keywords throughout your website. Don't just say "plumber" — say "plumber in Peterhead" and "emergency plumber Peterhead". Include mentions of surrounding areas too: Ellon, Fraserburgh, Mintlaw, Aberdeenshire.

Key places to include local keywords:

• Your page titles and H1 headings
• Meta descriptions
• First paragraph of each page
• Image alt text
• Footer NAP section

4. Get More Google Reviews

Reviews are a significant local SEO ranking factor. The more positive Google reviews you have, the more Google trusts your business. Ask every satisfied customer to leave a review. Make it easy by sending them a direct link to your Google review page.

At Rab Marketing, we can set up automated review request emails and SMS messages that go out to your customers at the perfect time — generating a steady flow of 5-star reviews on autopilot.

5. Make Your Website Fast on Mobile

Over 60% of local searches are made on mobile phones. If your website is slow or hard to use on a smartphone, Google will rank you lower AND potential customers will leave immediately. Test your site on Google PageSpeed Insights and aim for a score of 80+ on mobile.

6. Create Location-Specific Service Pages

If you serve multiple areas across Aberdeenshire, create separate pages for each one. For example: "Website Design Peterhead", "Website Design Ellon", "Website Design Fraserburgh". Each page should have unique, location-relevant content — not just the same text with the town name swapped out.

7. Build Local Backlinks

Backlinks (links from other websites to yours) are one of Google's most important ranking factors. For local SEO in Peterhead and Aberdeen, focus on getting links from local sources:

• Peterhead Chamber of Commerce
• Aberdeenshire Council business directories
• Local news websites (Evening Express, Press & Journal)
• Suppliers, partners, and industry associations
• Local sponsorships and community organisations

8. Add Schema Markup to Your Website

Schema markup is structured data code that helps Google understand what your website is about. Adding LocalBusiness schema tells Google your business name, location, phone number, opening hours, and services — all in a format it can easily read and use to display rich results in search.

9. Publish Local Content Regularly

Creating blog posts and content about topics relevant to Peterhead and Aberdeenshire helps build your local authority. Write about local events, case studies with Aberdeenshire clients, or guides to your industry for North East Scotland businesses. This signals to Google that you're genuinely embedded in the local community.

10. Track Your Rankings and Traffic

You can't improve what you don't measure. Set up Google Analytics and Google Search Console (both free) to track your website traffic, search rankings, and which keywords are driving visitors from Peterhead and Aberdeen searches. Review these monthly and use the data to inform your strategy.